{"id":129,"date":"2016-10-15T20:25:54","date_gmt":"2016-10-15T18:25:54","guid":{"rendered":"http:\/\/www.stellamina.com\/portfolio\/?p=129"},"modified":"2016-11-07T09:56:43","modified_gmt":"2016-11-07T08:56:43","slug":"westeast","status":"publish","type":"post","link":"http:\/\/www.stellamina.com\/portfolio\/westeast\/","title":{"rendered":"West&#038;East. Zero Waste Perfume."},"content":{"rendered":"<p style=\"text-align: justify;\">I found <a href=\"http:\/\/www.west8east.com\">West&amp;East <\/a>trough their Crowdfunding <a href=\"https:\/\/www.startnext.com\/west8east\">Campaign on Kickstarter<\/a>. When I contacted the founder and designer <a href=\"http:\/\/www.west8east.com\">Limeng Lu<\/a> in order to learn more about the product and ideas behind, a cooperation was the result.<\/p>\n<h2 style=\"text-align: left;\">Challenge<\/h2>\n<p style=\"text-align: justify;\">Create visual content with the three different perfumes and transmit the values and ideas of the brand as much as the unique design system that allows the flacon the be fully recycled after use.<\/p>\n<h2 style=\"text-align: left;\">Solution<\/h2>\n<h3 style=\"text-align: left;\">Photography<\/h3>\n<p style=\"text-align: justify;\">Create a set of images and Gifs for web and Social media usage. Embrace a simple and clean aesthetic that showcases the design and colors as much as the connection to nature and flowers.<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-430\" src=\"https:\/\/i0.wp.com\/www.stellamina.com\/portfolio\/wp-content\/uploads\/2016\/10\/westeast-22-von-24.jpg?resize=1300%2C481\" alt=\"westeast-22-von-24\" width=\"1300\" height=\"481\" srcset=\"https:\/\/i0.wp.com\/www.stellamina.com\/portfolio\/wp-content\/uploads\/2016\/10\/westeast-22-von-24.jpg?w=2423 2423w, https:\/\/i0.wp.com\/www.stellamina.com\/portfolio\/wp-content\/uploads\/2016\/10\/westeast-22-von-24.jpg?resize=300%2C111 300w, https:\/\/i0.wp.com\/www.stellamina.com\/portfolio\/wp-content\/uploads\/2016\/10\/westeast-22-von-24.jpg?resize=768%2C284 768w, https:\/\/i0.wp.com\/www.stellamina.com\/portfolio\/wp-content\/uploads\/2016\/10\/westeast-22-von-24.jpg?resize=1024%2C379 1024w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" data-recalc-dims=\"1\" \/><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"\/\/giphy.com\/embed\/l3vR8IHT1AH3tOsow\" width=\"300\" height=\"300\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-129 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.stellamina.com\/portfolio\/westeast\/westeast-20-von-24-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/i0.wp.com\/www.stellamina.com\/portfolio\/wp-content\/uploads\/2016\/10\/westeast-20-von-24-1.jpg?resize=150%2C150\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/www.stellamina.com\/portfolio\/wp-content\/uploads\/2016\/10\/westeast-20-von-24-1.jpg?w=1664 1664w, https:\/\/i0.wp.com\/www.stellamina.com\/portfolio\/wp-content\/uploads\/2016\/10\/westeast-20-von-24-1.jpg?resize=150%2C150 150w, https:\/\/i0.wp.com\/www.stellamina.com\/portfolio\/wp-content\/uploads\/2016\/10\/westeast-20-von-24-1.jpg?resize=300%2C300 300w, https:\/\/i0.wp.com\/www.stellamina.com\/portfolio\/wp-content\/uploads\/2016\/10\/westeast-20-von-24-1.jpg?resize=768%2C768 768w, https:\/\/i0.wp.com\/www.stellamina.com\/portfolio\/wp-content\/uploads\/2016\/10\/westeast-20-von-24-1.jpg?resize=1024%2C1024 1024w, https:\/\/i0.wp.com\/www.stellamina.com\/portfolio\/wp-content\/uploads\/2016\/10\/westeast-20-von-24-1.jpg?resize=1200%2C1200 1200w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.stellamina.com\/portfolio\/westeast\/westeast-18-von-24-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/i0.wp.com\/www.stellamina.com\/portfolio\/wp-content\/uploads\/2016\/10\/westeast-18-von-24-1.jpg?resize=150%2C150\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/www.stellamina.com\/portfolio\/wp-content\/uploads\/2016\/10\/westeast-18-von-24-1.jpg?w=1612 1612w, https:\/\/i0.wp.com\/www.stellamina.com\/portfolio\/wp-content\/uploads\/2016\/10\/westeast-18-von-24-1.jpg?resize=150%2C150 150w, https:\/\/i0.wp.com\/www.stellamina.com\/portfolio\/wp-content\/uploads\/2016\/10\/westeast-18-von-24-1.jpg?resize=300%2C300 300w, https:\/\/i0.wp.com\/www.stellamina.com\/portfolio\/wp-content\/uploads\/2016\/10\/westeast-18-von-24-1.jpg?resize=768%2C768 768w, https:\/\/i0.wp.com\/www.stellamina.com\/portfolio\/wp-content\/uploads\/2016\/10\/westeast-18-von-24-1.jpg?resize=1024%2C1024 1024w, https:\/\/i0.wp.com\/www.stellamina.com\/portfolio\/wp-content\/uploads\/2016\/10\/westeast-18-von-24-1.jpg?resize=1200%2C1200 1200w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.stellamina.com\/portfolio\/westeast\/westeast-19-von-24-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/i0.wp.com\/www.stellamina.com\/portfolio\/wp-content\/uploads\/2016\/10\/westeast-19-von-24-1.jpg?resize=150%2C150\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/www.stellamina.com\/portfolio\/wp-content\/uploads\/2016\/10\/westeast-19-von-24-1.jpg?w=1664 1664w, https:\/\/i0.wp.com\/www.stellamina.com\/portfolio\/wp-content\/uploads\/2016\/10\/westeast-19-von-24-1.jpg?resize=150%2C150 150w, https:\/\/i0.wp.com\/www.stellamina.com\/portfolio\/wp-content\/uploads\/2016\/10\/westeast-19-von-24-1.jpg?resize=300%2C300 300w, https:\/\/i0.wp.com\/www.stellamina.com\/portfolio\/wp-content\/uploads\/2016\/10\/westeast-19-von-24-1.jpg?resize=768%2C768 768w, https:\/\/i0.wp.com\/www.stellamina.com\/portfolio\/wp-content\/uploads\/2016\/10\/westeast-19-von-24-1.jpg?resize=1024%2C1024 1024w, https:\/\/i0.wp.com\/www.stellamina.com\/portfolio\/wp-content\/uploads\/2016\/10\/westeast-19-von-24-1.jpg?resize=1200%2C1200 1200w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p style=\"text-align: right;\"><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"\/\/giphy.com\/embed\/3o6ZtczBnUDxG503BK\" width=\"480\" height=\"384\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: left;\">Together with Iza from Iza&#8217;s Photocorner we created a set of portraits to showcase the use and sensuality of the perfumes and create a personal connection transmitted trough the images.<\/p>\n<p class=\"jetpack-slideshow-noscript robots-nocontent\">This slideshow requires JavaScript.<\/p><div id=\"gallery-129-1-slideshow\" class=\"jetpack-slideshow-window jetpack-slideshow jetpack-slideshow-black\" data-trans=\"fade\" data-autostart=\"1\" data-gallery=\"[{&quot;src&quot;:&quot;https:\\\/\\\/i0.wp.com\\\/www.stellamina.com\\\/portfolio\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/karma-1-von-1-1170x458.jpg?fit=1024%2C401&quot;,&quot;id&quot;:&quot;424&quot;,&quot;title&quot;:&quot;karma-1-von-1-1170\\u0026#215;458&quot;,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;},{&quot;src&quot;:&quot;https:\\\/\\\/i0.wp.com\\\/www.stellamina.com\\\/portfolio\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/pistazie-4-von-4.jpg?fit=1024%2C683&quot;,&quot;id&quot;:&quot;425&quot;,&quot;title&quot;:&quot;pistazie-4-von-4&quot;,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;},{&quot;src&quot;:&quot;https:\\\/\\\/i0.wp.com\\\/www.stellamina.com\\\/portfolio\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/pistazie-3-von-4.jpg?fit=683%2C1024&quot;,&quot;id&quot;:&quot;426&quot;,&quot;title&quot;:&quot;pistazie-3-von-4&quot;,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;}]\" itemscope itemtype=\"https:\/\/schema.org\/ImageGallery\"><\/div>\n<h3 style=\"text-align: left;\">Editorial<\/h3>\n<h4>Blog<\/h4>\n<p style=\"text-align: justify;\">A personal <a href=\"http:\/\/www.stellamina.com\/gutes-karma-kann-man-riechen\/\">blogpost<\/a> on my personal blog <a href=\"http:\/\/www.stellamina.com\/gutes-karma-kann-man-riechen\/\">stellamina.com<\/a> &#8211; about natural perfumes and their impact on our bodies and environment with West&amp;East as a possible solution. Written in german.<\/p>\n<h4>Steller Stories<\/h4>\n<p>A steller story to\u00a0also reach out to english speaking persons and a bigger community.<\/p>\n<div class=\"stlr-embed-container stlr-embed-is-small\" data-type=\"compact\" data-story-id=\"902231170014512593\"><\/div>\n<p><script src=\"https:\/\/steller.co\/site\/static\/js\/steller.js\"><\/script><br \/>\n<!-- please load steller.js ONCE per page --><\/p>\n<h2>Impact<\/h2>\n<p><a href=\"http:\/\/www.west8east.com\">West&amp;East<\/a> produces perfumes that are 100% organic, vegan and recyclable. Trough the innovative design it is not only good for you but also good for nature. &#8220;<em>Good karma that one can smell!<\/em>&#8220;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I found West&amp;East trough their Crowdfunding Campaign on Kickstarter. When I contacted the founder and designer Limeng Lu in order to learn more about the product and ideas behind, a cooperation was the result. Challenge Create visual content with the three different perfumes and transmit the values and ideas of the brand as much as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4,12],"tags":[15,26,38],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>West&amp;East Zero Waste Perfume. 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