GROWN this way – CONCEPT


an aesthetic attack to a societal behavior

“GROWN this way” is a social art and awareness project that challenges our perception of societal norms in regards to forms, colors and sizes – of both the food we consume and the bodies we live in.

Unusually” shaped foods are photographed. People with extraordinary shapes or characteristics and in unusual poses are opposed.

By putting the pattern of sticking to learned norms in relation to both topics – food waste and discrimination upon looks – I aim to influence our way of perceiving and consuming.

-> Click right to discover the complete concept and execution plan